Why Why

WHY?

My dad loves fishing, and so did his dad before him, so I was only ever going to end up the same! From an early age I planned on forging a career in fishing. In fact, following a holiday tuna-fishing trip I decided that I would be a deep-sea fisherman in America aged 10! This was until the next time I went out on a boat and experienced seasickness!

Although my mind had turned to other things in the meantime, just before I left school I got back into carp fishing, which I’d been obsessed with for the first two or three years of senior school. The bug never truly dies if you love something, and from the day I left school, it’s all I’ve ever channelled myself into.

I became good friends with Derek ‘The Don’ Richie that year and he was an inspiration to me in some ways; although certainly not for the horrendous trance music he listens to, but for the way he lived and breathed carp fishing, and made his living out of it at the time. I came from a relatively well-to-do background, so you can imagine their dismay when I told my parents that I wanted to become a carp fisherman, and earn my living that way. As parents should, they tried their best to guide me away from that choice and it caused us a few problems at first, until they grasped how truly serious I was about it all. It’s a strange old pastime and I’m sure that the way it can take over your life is a bit scary to normal human beings! My parents are, however, people that had succeeded by doing what they love and with time they embraced my plans, and have supported me ever since, for which I owe them a lot, as support from your family is like no other.

Eventually I landed myself a job at Korda Developments, who need no introduction, and it was there that my life in the industry began. I was a right pain in the arse, constantly breaking the rules, turning up late, doing and saying things I shouldn’t, but it was a proper job, in a man’s world. I should’ve been sacked a few times I’m sure, but my passion for carp fishing was never in doubt and this never went unnoticed. I also loved writing and photography, and was eventually given the opportunity to embrace it, moving into the marketing department, and honing all sorts of new skills.

As times changed and the company grew, the filming became a huge part of my role, and being the creative mind that I am, I loved this new world. I learned so very much during the 8 years I spent at Korda and they turned me from an immature young boy with a love for carp fishing, into a man with proper life skills, some direction, and an even stronger love for carp fishing, which I will always be grateful for.

I’ve always envisioned going my own way and it was inevitable that I eventually began to look at the industry and work out how I would not only be able to make my mark, but also at how I would truly be able to see my ideas come to life. I want to inspire people, as people have inspired me, and in order to do that, you need complete control of your own destiny. The rest is history, and Cypography is my chance to create something I can be proud of, my chance to inspire people, and entertain. I’m a happy guy, who knows what he loves.

I don’t produce this alone. During my time at Korda, I met Richard Stewart; he’s one of the good guys, and is now one of my best friends. With years in the industry under his belt too, a love for angling of all kinds, and a talent for both the written word and anything that involves cameras, he was the obvious choice when it came to finding a helping pair of hands. He’s been my shoulder to lean on for many years, we’ve worked together at Korda and now we’re working together again, which I’m very pleased about. They say you shouldn’t mix business with friends, but this is more than work, and hopefully this will come across in our films.

IN THIS ISSUE...

Not only is Cypography #009 a new record at 2.5 hours long, it also happens to be headlined by two of the biggest names in carp fishing; Tom Dove and Adam Penning. As is our way though, we’re not content with simply featuring the same old tired angles, instead opting to dig a little deeper! Elliott joins long-time mate, Dovey, for The Session film at Sandhurst Lake and it kicks right off! With the Sandy fish in fine summer fettle and on the munch, the action comes thick and fast, culminating in the biggest carp we’ve managed to document for Cyp so far! There’s no smoke and mirrors, or roped-off swims, when we get a big hit on Cypography, it’s the real deal!

Adam Penning gets the For-The-Record treatment this month, and it’s a fascinating insight into the life and loves of one of the angling world’s most popular figures. We find out what Adam’s been up to since departing full-time employment, how he bucks the carp scene’s most fashionable trends to catch more, and just why he hates magpies so much!

We’ve also got plenty of unmissables, in the shape of Nick Helleur’s best blag, the tactics that changed the game for Jim Wilson, Alfie Russell’s catch of a lifetime and some invaluable day-ticket watercraft tips from Scott Lloyd, one man who knows how to sneak ‘em out from the very busiest waters.

Finally, Elliott runs the rule over the new Korda SLR marker float, and gives us his verdict on his trusty Solar P1 butt rests in the most independent review section in all of angling!

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WHY CYPOGRAPHY?

Our mission is simple – to make beautiful fishing films that you’ll all love. Unfortunately for us, that’s where the simple bit ends. In order to make this happen we’re working hard to persuade the best names in angling to step in front of our cameras, then the pressure’s well and truly on to make something memorable! Fear not though, we’re confident that you’re going to love what we’ve got for you. We’re a passionate bunch here, and we want you to joins us as we journey in search of the beating heart of the UK carp scene. Take your first step and hit subscribe now! Thanks for reading!