Why Why

WHY?

My dad loves fishing, and so did his dad before him, so I was only ever going to end up the same! From an early age I planned on forging a career in fishing. In fact, following a holiday tuna-fishing trip I decided that I would be a deep-sea fisherman in America aged 10! This was until the next time I went out on a boat and experienced seasickness!

Although my mind had turned to other things in the meantime, just before I left school I got back into carp fishing, which I’d been obsessed with for the first two or three years of senior school. The bug never truly dies if you love something, and from the day I left school, it’s all I’ve ever channelled myself into.

I became good friends with Derek ‘The Don’ Richie that year and he was an inspiration to me in some ways; although certainly not for the horrendous trance music he listens to, but for the way he lived and breathed carp fishing, and made his living out of it at the time. I came from a relatively well-to-do background, so you can imagine their dismay when I told my parents that I wanted to become a carp fisherman, and earn my living that way. As parents should, they tried their best to guide me away from that choice and it caused us a few problems at first, until they grasped how truly serious I was about it all. It’s a strange old pastime and I’m sure that the way it can take over your life is a bit scary to normal human beings! My parents are, however, people that had succeeded by doing what they love and with time they embraced my plans, and have supported me ever since, for which I owe them a lot, as support from your family is like no other.

Eventually I landed myself a job at Korda Developments, who need no introduction, and it was there that my life in the industry began. I was a right pain in the arse, constantly breaking the rules, turning up late, doing and saying things I shouldn’t, but it was a proper job, in a man’s world. I should’ve been sacked a few times I’m sure, but my passion for carp fishing was never in doubt and this never went unnoticed. I also loved writing and photography, and was eventually given the opportunity to embrace it, moving into the marketing department, and honing all sorts of new skills.

As times changed and the company grew, the filming became a huge part of my role, and being the creative mind that I am, I loved this new world. I learned so very much during the 8 years I spent at Korda and they turned me from an immature young boy with a love for carp fishing, into a man with proper life skills, some direction, and an even stronger love for carp fishing, which I will always be grateful for.

I’ve always envisioned going my own way and it was inevitable that I eventually began to look at the industry and work out how I would not only be able to make my mark, but also at how I would truly be able to see my ideas come to life. I want to inspire people, as people have inspired me, and in order to do that, you need complete control of your own destiny. The rest is history, and Cypography is my chance to create something I can be proud of, my chance to inspire people, and entertain. I’m a happy guy, who knows what he loves.

I don’t produce this alone. During my time at Korda, I met Richard Stewart; he’s one of the good guys, and is now one of my best friends. With years in the industry under his belt too, a love for angling of all kinds, and a talent for both the written word and anything that involves cameras, he was the obvious choice when it came to finding a helping pair of hands. He’s been my shoulder to lean on for many years, we’ve worked together at Korda and now we’re working together again, which I’m very pleased about. They say you shouldn’t mix business with friends, but this is more than work, and hopefully this will come across in our films.

IN THIS ISSUE...

CYP #28

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Once the fog clears on New Year’s Day, grab a lifesaving cuppa and relax into the first CYP of a new decade (sounds kinda cool, eh?). We’re kicking things off in exactly the way we plan to go forward; THREE HOURS of our own unique slant on carp content, produced with some of the most fascinating characters on the scene. Gareth Fareham headlines this issue, with a thoughtful, and thought-provoking interview about his life on and off the bank. We talk Subsurface, teaching, working in angling and whether his newfound obsession with the wide blue yonder on The Continent could ever kill his UK fishing, as well as a whole lot more.

Having mates like Luke Stevenson means that, not only does Elliott get to photograph his fair share of magnificent carp, but he’s also able to twist the arm of the usually shy, Essex big-carp man into spilling the beans once in a while (holding his pictures to ransom usually does it). Elliott met up with Luke at his Lea Valley syndicate to catch up on what has been the best autumn of his life. Those of you who’ve been with us since day one will remember that Luke starred behind a famous 50lb mirror in that edition… well in this issue, he’s talking about a run of fish capped by a 50lb common. Mindblowing…

Our lifeblood is bringing content to you that others would overlook, or consider too ‘edgy’, and in that fine tradition, we’re stoked to bring you a feast for the eyes in the form of an urban film with Jacob Worth – Jacob Londoncarper as many of you will know him from ‘The Gram’. We follow this dedicated angler through a day during which he uses public transport to get to the water… in London. Just let that sink in – this guy uses the Underground, and buses, with his full fishing kit slung round his neck. And he catches for the camera too. Respect!

Our killer fillers are pretty good too this month, with a barnstorming A&E from Jonny McAllister, Joe Morgan’s Quickfire Questions, Simon Scott’s Watercraft tip and the strangest thing that Marcus Clark has seen while angling. Finally, we’ve got our unsponsored look at the Trakker Tempest Brolly Advanced, a shelter that’s sure to provoke a lot of interest!

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Subscribe and you can take advantage of our best deals. No messing around every month, instead, you’ll be getting access to the best in exclusive carp-fishing footage without lifting so much as a finger. Hey, you needn’t thank us; we’re just here to make life easier, and infinitely more enjoyable, for you.

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WHY CYPOGRAPHY?

Our mission is simple – to make beautiful fishing films that you’ll all love. Unfortunately for us, that’s where the simple bit ends. In order to make this happen we’re working hard to persuade the best names in angling to step in front of our cameras, then the pressure’s well and truly on to make something memorable! Fear not though, we’re confident that you’re going to love what we’ve got for you. We’re a passionate bunch here, and we want you to joins us as we journey in search of the beating heart of the UK carp scene. Take your first step and hit subscribe now! Thanks for reading!